A Cowboy Tradition 50 Years in the Making

In 1959, Frank Wallace won the bulldogging competition at the Houston Fat Stock Show and Rodeo. Using the winnings, he along with his wife Edna were able to open Wallace Salvage here in Justin, Texas. Wallace Salvage, and later Wallace’s Bargain Block sold insurance salvage that included everything from groceries to caskets.

Frank and Edna always dreamed that one day they would own a small western store. In 1976 the pair made that dream a reality with the help of John Justin. The trio decided on the idea and opened Justin Discount Boots and Cowboy Outfitters. It was originally located on FM 407 behind Wallace’s Salvage (where the Boot Store entrance is today). As the years went on, the western store continued to grow and in 1991 Wallace Bargain Block was closed in order to expand Justin Discount Boots into what has become the world’s largest western wear outlet store.


store signs




Today, Justin Discount Boots is still operated by members of the Wallace family. Frank and Edna’s children, Nancy and Mark, along with Mark’s wife, Lesa, and Nancy’s Daughter, Amanda, handle the daily operations. With the rest of the family lending a hand whenever needed.

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